Wienerberger is the world’s largest producer of building blocks, and they have a product called Porotherm that is four times faster to lay than any other block on the market. But for the architects and builders who use their other products, old habits die hard.
We wanted to remind their customers that sometimes things move on for the better and the effects are profound. So we created powerful comparisons with other great advancements in industry to drive that point home.
