It was supposed to be just some direction on logo design, but my time on this project evolved into building a complete brand from scratch in one of the most fascinating fields I have worked in. Techne finds specialist talent in embedded systems (a computer system that completes a specific task within a mechanical device – anything from a mobile to a microwave to a car).
I helped to position their offering, gave them a purpose, created a tone of voice and developed a look and feel. And based on these four things, I oversaw every piece of their comms and marketing materials to help them make their mark on the industry.
Design Guide
Comms Development and Guide
Website Development
Design Presentation Toolkit
